Pegasus 40 - What type of runner are you?

Discover your personality with 40 years of an iconic shoe.

Brief: To celebrate 40 years of the Pegasus Nike running shoe show ‘The World Runs in Pegasus’ with a locally focused experience and campaign. One that would work for runners and 'non-runners' alike across the various markets.

Strategy: ‘Pegsonality’ - a digitally driven concept that encouraged audiences to identify their running personas through a bespoke TikTok experience and campaign. We used characters to showcase our carefully crafted run types to appeal to every person. Introducing the Pavement Pounding Pro, Inner Peace Pacer and others - these characters became friendly run mascots anyone could relate to. To ultimately ask the question: What’s your running personality?

Creative: Mixing a retro feel and a female focused POV we engaged the audience via Tik-Tok. Creating a filter launched globally to promote the personalities and reasons you run. To compliment and drive to the test we engage the viewer by seeing Dora from Ultra Black Running go on a journey of discovery. An AV piece following her usual 5k run, but this time with a variety of surprising faces along the way.

Fun Fact: It usually takes 3 months to make 1 mascot costume, we made 5 in 3 weeks. When there’s a will…