World Cup Kits - Footballverse

Be a part of the Nike FC Community

Brief: Leverage the World Cup to unleash all atheletes* infinite potential through the global community in sport. Accelerate the Nike FC community into the future.

Concept: Through a series of interchangeable films and images we created a mass 'footballverse' that was displayed throughout the world with new compositions being made for different regions and markets.

Creative: We placed our community and players in a futuristic world and had them swirling about with 3D objects that linked to their teams, this also meant we could interchange all the assets when we needed to.

Fun Fact: The team made over 1500 assets for this campaign