Hunter Festival - Be A Headliner

Capturing the emotion of music festivals

Brief: Cement Hunter Boots status as worldwide music festivals fashion staple across digital channels and OOH. Drive a younger audience to the once heritage Scottish brand.

Concept: Capture the raw emotion that happens inside of us when listening to music amongst a tribe of people, you are the headline act.

Creative: We wanted to capture this raw emotion of joy, passion, togetherness, oneness but take it out of a festival setting so the emotion felt pure and clear to the viewer. We then put a soundscape behind of the rumblings of a music festival as if you were in your own inner world, caught in the moment of pure euphoria. The video resulted in the line, Be A Headliner, which was the call to action for people to go out and feel this emotion for themselves.

Fun Fact: Dont use confetti and rain machines inside, it causes all kinds of mess.